Top 3 Things Your Website Needs!

1. Search Capability.
Most people that come upon your website will be potential buyers searching for homes in the area. If you don't have search capabilities (IDX) on your website, they will simply (and quickly) move on to one of the other thousands of sites that does.

2. Home Value Report.
People on your site who are not interested in searching for homes, are likely potential sellers interested in how much their home is worth in the current market. Capture these leads by offering a free home value report.

3. Helpful (& interesting) Information Unique to Your Site.
After a lead has used your site to search for homes or get a home value report, you need something that will keep them there. Offer links to restaurants, tips for homeowners, local events reports.... anything to make your website more interesting and more valuable than your competition's sites!

Top 3 Business Card Tips!

1. Don't have a business card!
...at least, at first. When you're out networking and someone asks for your card, pretend you "forgot" yours. Get their card instead with a promise to get your info to them A.S.A.P. This puts you in control. You now have your network contact's information to add to an database (like TopProducer 7i), and a reason to contact them soon.

2. Make your website the biggest, boldest thing on the card.
Your website is where you want people to end up, even if they're not going to call you. Make it stand out, even more than your name. If they go to your website (and if your site grabs their attention), it increases the chances that they'll call.

3. Include a call to action!
If you're going to be handing out business cards just like everyone else, why make them boring and forgettable just like everyone else? I don't care how cute your picture is, it's not a reason for someone to hang onto your card. Offer a discount to a local restaurant on the back, offer a free CMA if they sign up on your website.... it doesn't matter what the offer is. The idea is to make an offer that will make them keep your card!

Bonus: For a bonus super-creative business card idea, check out Mehmet Met Dilsiz's post on Activerain!