1. NEIGHBORHOOD SURVEYHave 50 quality "just listed" postcards printed. On the front should be a picture of the listing. On the back, print a short survey. Include name, email address, likes and dislikes about the community, etc. Make sure they are addressed back to you, and affix a stamp. Instead of mailing these postcards, go door-to-door in the neighborhood where you just got your new listing. This will give you a chance to network with some of the neighbors, a chance to promote your new listing, and a direct-response reverse mailing to add to your database!
2. TWO-PARTERS
Send out a "teaser" postcard, followed by an "anticipated follow-up" postcard. For example: a riddle followed by the answer, or ingredients for a cookie recipe followed by baking instructions. Notice, these don't have to be real estate related. The point is that you get your name in front of your audience, get their attention with something they might be interested in, and then get them to actually look forward to receiving the next card from you! (This also works with e-postcards).
3. DIRECT-RESPONSE OFFERS
Use your postcards as direct-response marketing. Have them either go to your website or meet you in person for a little networking. For example: "Visit my real estate marketing website for a list of the areas top Realtors" or "Join me at Starbucks on Friday between 10am & 11am for a free cup of coffee!" Get your audience interested, then have them follow up on your offer! (This also works with e-postcards)
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2 comments:
Thanks for the informative article. Going on the topic of listings I want to share a listing service: http://www.fizber.com/home-for-sale/index.html However, it does not exclude those creative ideas described in the article!
Thanks for the informative article. I like the blogs on Fizber.com - one of the most popular real estate websites, for example, like this one: http://fsbo.fizber.com/2007/11/20/fizbercom-launches-3d-floor-plans-and-3d-walk-throughs/
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